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Paging Michael Scott… February 13, 2010

Posted by friedgreenbananafish in Apps.
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With all the hoopla going on about Foursquare, I couldn’t help but repost this comic from Statusthis.com:

I only wonder how long it will be until we a real-life example of this see this on FAIL blog

Now, I’m not saying Foursquare is all bad, in fact, it has many positive aspects that can be used in the future of business.  For example, the Canadian newspaper Metro recently partnered with Foursquare.  

 In an ingenious advertising campaign, Metro is encouraging its readers to check into Foursquare at the location where they picked up their copy of the paper.  Now Metro has the knowledge of who’s reading the paper, where exactly these readers are buying it, and has even begun developing ads and discounts for their Foursquare-savvy readers.

But at the same time, I do question the discretion with which people are using this tool.  Your friends, followers, and fans aren’t the only ones who see what you’re up to through the voyeuristic window of social media.  

Unless you work at Dunder Mifflin, your boss isn’t stupid.  In fact, a new study by Proofpoint, an Internet security firm, shows that eight percent of U.S. companies have fired employees due to their misuse of social media.

So next time you want to play hooky, leave your phone behind.


The Extraordinaries save the world January 23, 2010

Posted by friedgreenbananafish in Apps, Journalism.
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It’s a bird!

It’s a plane!

It’s… an iPhone?!

The Extraordinaries are the new superheroes on the block, and they want you to join their gallant crusade.  They describe themselves as  “a new type of corporation that uses the power of business to solve social problems.”

Their special superhero power is microtasking, or  simple tasks that someone else can do for you remotely.

And they’re using it to change the world.

The next time you’re waiting in line, bored at work, or any other time of day you decide to play with your phone, you can use those spare minutes to:

* Help map safe places for children to play

*Turn in animal abusers and illegal breeders to authorities

*Build a  database of defibrillator locations around the world

And many other missions, including their brand new Haiti Earthquake Support Center.  A matching application similar to playing Where’s Waldo, users are given photos of missing people and asked to look for them in photos taken during disaster relief efforts.

Also, you can help tag images in categories like:  gender, age, alive, etc.  And for those without an iPhone, the application is also available online at The Extraordinaries’ website.

So the next time you pull up solitaire, consider instead using your spare time to help people find their missing loved ones.