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Paging Michael Scott… February 13, 2010

Posted by friedgreenbananafish in Apps.

With all the hoopla going on about Foursquare, I couldn’t help but repost this comic from Statusthis.com:

I only wonder how long it will be until we a real-life example of this see this on FAIL blog

Now, I’m not saying Foursquare is all bad, in fact, it has many positive aspects that can be used in the future of business.  For example, the Canadian newspaper Metro recently partnered with Foursquare.  

 In an ingenious advertising campaign, Metro is encouraging its readers to check into Foursquare at the location where they picked up their copy of the paper.  Now Metro has the knowledge of who’s reading the paper, where exactly these readers are buying it, and has even begun developing ads and discounts for their Foursquare-savvy readers.

But at the same time, I do question the discretion with which people are using this tool.  Your friends, followers, and fans aren’t the only ones who see what you’re up to through the voyeuristic window of social media.  

Unless you work at Dunder Mifflin, your boss isn’t stupid.  In fact, a new study by Proofpoint, an Internet security firm, shows that eight percent of U.S. companies have fired employees due to their misuse of social media.

So next time you want to play hooky, leave your phone behind.



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